The hula hoop becomes a cultural phenomenon. The stock rises. The scheme fails.
The joke, on the surface, is simple: a stupid man accidentally produces a success that a smart man could not have planned. But the joke is doing more than that. It is the film's central argument about the limits of what the market can evaluate, and it is an argument the Coen Brothers, Joel Silver, and Sam Raimi have been making since 1981.
What Mussburger cannot see
Mussburger's failure is not a failure of intelligence. He is, by any practical measure, an extremely intelligent man. He reads the market accurately. He understands the mechanisms of power and exploitation with the precision of someone who has spent a career developing that understanding. His error is of a different kind: he cannot conceive of value that does not express itself in the language he already speaks.
The hula hoop is an object with no functional utility. It does nothing. It accomplishes nothing except the experience of using it, and the experience of using it is its own reward. This is, in the terms of a conventional cost-benefit analysis, irrational. There is no need it satisfies. There is no problem it solves. It is pure experience with no instrumental purpose.
Mussburger cannot evaluate this. The market he understands is organized around instrumental purpose. He looks at the circle Norville has drawn and sees nothing, because nothing is what it registers as in the language he has for evaluating things. He is not wrong by his own standards. His standards are simply insufficient.
The Coens' argument about sincerity
The Coen Brothers of 1994 were, by critical consensus, filmmakers of high intelligence and limited warmth. Their films were admired for their formal precision and accused of treating their characters as specimens rather than people. The Hudsucker Proxy is, among other things, a direct argument against this characterization — and the hula hoop is where the argument is most explicit.
The film is built on the premise that the things most worth doing are the things that cannot be justified to Mussburger: the hula hoop, which accomplishes nothing except delight; the screwball comedy tradition that the film is working in, which accomplishes nothing except the specific pleasure of rapid wit and formal elegance; the relationship between Norville and Amy, which cannot be reduced to a transaction but is more real and more valuable than any transaction in the film.
Paul Newman, playing Mussburger with the relish of an actor finally allowed to be unreservedly theatrical, is the film's articulation of the position against which all of this is argued. He plays a man who is right about everything he understands and utterly wrong about what there is to understand. Newman understood the irony of this precisely, and he plays Mussburger with the specific energy of someone who is having an excellent time being entirely wrong.
The ending the Coens earned
The film ends with Norville saved by a magical intervention — the clock stops, time reverses, justice is served, the world is restored — and the intervention is explicitly supernatural, unexplained, and unironic. In a film that had been made by the Coens in any other register, this ending would be a joke at the story's expense, a wink at the audience acknowledging that they know happy endings don't actually work this way.
In The Hudsucker Proxy, the ending is not a joke. It is the completion of the film's formal argument: this is the tradition that believes in earned resolutions, in the redemption of decency, in the justice that the world does not always provide but that stories can. The Coens are not being naive about this. They know what tradition they are working in. They are working in it because they believe it is worth working in.
You know. For kids. And also for anyone willing to point at their own finger.
FAQ: The Hudsucker Proxy (1994) Story and Themes
What is The Hudsucker Proxy (1994) about?
A naive mail-room clerk, Norville Barnes, is installed as president of a major corporation by its scheming vice president, who expects Norville's incompetence to crash the stock price. Norville accidentally invents the hula hoop, the stock rises, and the scheme fails. Thematically, the film is an argument against Mussburger's worldview: that value is only what the market can measure.
Who plays Mussburger in The Hudsucker Proxy?
Paul Newman plays Sidney J. Mussburger, the film's villain. It was an unusual casting choice for Newman, who spent most of his career in protagonist roles, and he plays the part with theatrical relish. The Coens wrote the role as a deliberately unreservedly theatrical villain, in the tradition of the screwball comedies they were homaging.
What is the significance of the hula hoop in The Hudsucker Proxy?
The hula hoop is a circle with no functional utility — an object that does nothing except provide the experience of using it. In the film's terms, it is the thing the market cannot evaluate, the form of value that exists outside Mussburger's language. Its accidental success is the film's central argument: that what cannot be measured by the market's logic is not therefore worthless.
Is The Hudsucker Proxy based on a true story?
No. It is an original screenplay by Joel Coen, Ethan Coen, and Sam Raimi, set in a fictional 1958 New York. The film is a deliberate homage to the screwball comedy tradition of Frank Capra and Preston Sturges rather than an adaptation of a specific source.
---
---
---
# CHILDREN OF MEN (2006)
---
THE HUDSUCKER PROXY (1994)
The full book explores this topic in much greater depth, with production history, box-office analysis, and the complete story of reclamation.
Get the Book →